Technical aspects of creating site content

You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger arsenal than sites that are not engaging in SEO. The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services.

SEO demands onsite technical optimization. Content marketing needs great UX.

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. With Google factoring in the strength of your backlink profile heavily into their search results if you have a bigger backlink profile and more top quality backlinks you will rank higher.

How to acquire lots of high value, high DA and high authority linkbacks

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. You can read an offsite SEO beginners guide here. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). The key to boosting visibility and SEO is staying active.

Take all the data you get

According to Gaz Hall, a UK SEO Consultant : "Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed." The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online.

It depends on your niche

If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards.

What to Do Once You've Acquired a Website

It is important to use links and get the reader to better understand the matter by linking relevant data to your content. However, some SEO experts feel proud about using excessive linking strategies to gain positive outcomes in the form of a good ranking. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural.