Google Panda takes the quality of a site’s content into account when ranking sites in the search results
Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content easier. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. You will not be able to control when Googlebot and other search engine
spiders visit your site. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords.
Understanding searcher intent
As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. Organic search is a long-term and generally much better margin solution. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google?
How do you make a Google friendly site?
Bad content truly can do long-lasting damage to your website, brand and business. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land. Are internal links as valuable as external links? For some webmasters Google crawls too often (and consumes too much
bandwidth). For others it visits too infrequently. Some complain that it
doesn’t visit their entire site and others get upset when areas that they
didn’t want accessible via search engines appear in the Google index. Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans.
Make your existing pages longer
Gaz Hall, a Freelance SEO Consultant, commented: "Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your search engine goals." The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick.
Google rewards backlinks that are more niche relative
Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. A mobile-friendly website will shrink its pages to be viewable on mobile devices, while mobile optimization is the process to offer visitors seamless experience optimized for mobile devices. Most companies use SEO to increase website traffic, which in turn, increases revenue. Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers.
What to Do Once You've Acquired a Website
Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. I strongly believe that relevant links have a bigger impact on the algorithm. Know where and how to use keywords in your content for maximum searchability. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is ideal, but mutilating your content by stuffing keywords into everything you write, or building way too many links with the same anchor text will not only look unnatural but also hurt your SEO strategy.